beeon.academy
marketingBeginner

Marketing

Practical marketing: goals and KPIs, STP, value propositions, offers/pricing, brand messaging, channel mix, funnel/CRO/CRM, analytics and reporting. Broader than SMM. AI drafts; you own claims.

MarketingSTPpositioningfunnelCROanalytics
Duration
8 weeks
Starts
Students
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Rating
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Starting from
49 000 ֏
Enrolling now
  • 8 weeks (42h total)
  • Starts
  • online format
  • HY · EN · RU
  • Certificate on completion
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What this course is about

Overview

Practical marketing: goals and KPIs, STP, value propositions, offers/pricing, brand messaging, channel mix, funnel/CRO/CRM, analytics and reporting. Broader than SMM. AI drafts; you own claims.

Across 8 weeks (42 hours of live + project work) you’ll move from fundamentals to shipping a real, production-grade project — guided by Tigran Hakobyan and the beeon.academy mentor team.

Learning outcomes

What you will learn

Install/connect to Percona Server
Write MySQL-compatible SQL with InnoDB habits
Know XtraBackup and Toolkit by name
Finish a mini lab + dump habit
Interactive course

Lessons

64 lessons · all open, start with any
  1. 1What is marketing?30 min
  2. 2Marketing vs sales vs brand28 min
  3. 3How SMM fits marketing26 min
  4. 4AI in the marketing stack26 min
  5. 5Ethics & trust28 min
  6. 6When not to push26 min
  7. 7Marketing roles26 min
  8. 8Map of this course25 min
  9. 9Marketing goals28 min
  10. 10KPIs that match goals28 min
  11. 11Market research basics30 min
  12. 12Segmentation30 min
  13. 13Targeting choices28 min
  14. 14Positioning statement30 min
  15. 15Jobs-to-be-done lens28 min
  16. 16Value proposition28 min
  17. 17Marketing brief template30 min
  18. 18Lab — one-page strategy35 min
  19. 19Offer design28 min
  20. 20Product marketing basics28 min
  21. 21Pricing signals30 min
  22. 22Packaging & tiers26 min
  23. 23Launch checklist28 min
  24. 24Product-market fit signals28 min
  25. 25Competitive narrative26 min
  26. 26Lab — offer one-pager35 min
  27. 27Brand basics28 min
  28. 28Brand voice guide26 min
  29. 29Brand story arcs28 min
  30. 30Messaging house30 min
  31. 31Marketing copy habits28 min
  32. 32Creative briefs26 min
  33. 33Proof & social proof28 min
  34. 34Lab — messaging sheet32 min
  35. 35Channel mix28 min
  36. 36Owned media26 min
  37. 37Earned & PR habits26 min
  38. 38Paid media overview28 min
  39. 39Email & lifecycle28 min
  40. 40SEO for marketers28 min
  41. 41Partnerships & affiliates26 min
  42. 42Lab — channel plan32 min
  43. 43Funnel stages28 min
  44. 44Landing page habits28 min
  45. 45CRO basics28 min
  46. 46CRM & lead hygiene28 min
  47. 47Retention marketing26 min
  48. 48Referral loops24 min
  49. 49Growth loops idea28 min
  50. 50Lab — funnel asset map35 min
  51. 51Marketing analytics28 min
  52. 52UTM & tracking hygiene24 min
  53. 53Budget allocation26 min
  54. 54Executive marketing report28 min
  55. 55Experiment backlog28 min
  56. 56Claims & compliance28 min
  57. 57Marketing in a crisis26 min
  58. 58Marketing ops habits26 min
  59. 59AI drafts in marketing ops26 min
  60. 60Marketing portfolio28 min
  61. 61Talk marketing in interviews26 min
  62. 62Weekly marketing gym28 min
  63. 63Capstone — 90-day marketing plan40 min
  64. 64Close the loop22 min
Course modules

Syllabus

  1. 1
    • 2
    • 3
    • 4
    What you need to start

    Requirements

    • A laptop and willingness to run Percona or a MySQL-compatible server
    • MySQL/MariaDB basics help
    • No prior DBA experience required
    Learn from a working engineer

    Your instructor

    TH

    Tigran Hakobyan

    Backend Mentor · beeon.academy

    Instructor at beeon.academy. Percona path (ArT list Persona): 39 lessons through the capstone.

    What graduates say

    Student reviews

    Common questions

    FAQ

    No — vibe coding was the previous course. Here we cover agents with tools and loops.
    Starting from
    49 000 ֏
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